Darpan Bajaj

Darpan Bajaj

Senior UX Design Manager @Domino’s | Mdes. @IIT Guwahati

For the past 9 years, I’ve worked across consumer apps and complex products, shaping experiences for both customers and the people who serve them. At Domino’s India, my work spans the experience of ordering a pizza, the tools restaurant teams use to run their stores, and exploring how emerging technologies can make these experiences better. Different problems, different interfaces. But one thing keeps me interested, understanding how the whole thing works, then figuring out what it could do better.

Work Experience · 9+ years

  • Jubilant FoodWorksDomino’s Pizza
    Senior UX Design Manager2023
    UX Design Manager2021
  • Jubilant FoodWorks
    UX Designer2018
  • Jubilant FoodWorks
    UX Designer2017
  • Jubilant FoodWorks
    UX Intern2016

Education

  • IIT Guwahati
    Master of Design2015–2017
  • College of Art, New Delhi
    B.F.A. in Visual Communication2011–2015

Experiments with Gen AI

I build products to solve my own problems. See if they solve something for you.

Sometimes I Draw

I love to illustrate, and I'm slowly shaping a collection of 50 to 60 hand-drawn ink artworks into an experience.

Filmmaking

Film is what I love most and procrastinate on most. I've been writing stories and screenplays since, trying to find my creative voice.

From Punjab to Andamans

Thanks to my wife, the Andamans are my second home. Planning a visit, or just want to talk about the islands? I'm all in.

Contact

Always open to a good conversation, about design, film, life, or whatever you're building.

I design products. And the systems behind them.

Designing the next generation Domino's app

Domino's App · 2022 → Present

Designing the next
generation Domino's app
Earning trust in fresh produce

Grofers (Blinkit) · 2020

Earning trust
in fresh produce
Turning an idle ad screen into a customer first sales surface
Cutting new staff training from six weeks to under an hour
Turning complaints into store improvements

Aftertaste & Store.AI · Ongoing

Turning complaints into store improvements
Recovering a ~$9.5M inventory problem
The Bubble · Coca-Cola

Product vision · 0→1 · Strategic narrative

A product vision built in a week,
for Coca-Cola